You've done the EA job for years.
The EA Professional Certification. A clear standard for the EA role, a credential your employer can see, and monthly AI labs that keep you current. Most EAs who enrol have their employer fund it.Many employers fund it as professional development.
Watch: Amanda explains the certification in 5 minutes.
- Training EAs since 2017
- Built by a former EA
- No prior qualification needed
Answer 3 quick questions, then pick a time.
15 minutes with Deb or Cherene from our team. No cost, no pressure.
Do you support an executive in your role?
Does your employer usually fund training?
Thanks for letting us know.
The certification is built for EAs who support an executive, so it may not be the right fit for you right now. You can still follow The EA Institute for free events and resources.
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Most EAs learned the job on the job.
There's no standard for the EA role. So two EAs in the same building can do the job in two completely different ways.
“EAs already feel like they are being attacked for their worth and their value. When you add AI and all the automation that comes into the admin side of their work, what's left is now judgment, critical thinking... all the human stuff.”
Amanda Vinci, Founder & CEO, The EA Institute
You're good at what you do, so people give you more to do. Being capable starts to mean handling more, rather than progressing further.
The best work you do is often the work nobody sees. Your executive sees the outcome. They never see the judgment behind it.
And a webinar here and a few AI tips there won't change how your executive sees you.
I printed the leadership distinctions and put them up at my desk, and I've had quite a number of people stop and really take them in.
Another year of invisible work
Left alone, the pattern repeats. The case to your manager never gets made, so the funding never gets raised. Another year passes at the same title, doing more of the same.
And when the next restructure or budget review comes around, it won't ask how good you are. It will ask what you can show.
AI doesn't replace the value of an EA
It creates more opportunities to apply it. But only if the value is visible in the first place. That's what certification fixes.
Built on the High Performing Executive Assistant Standard
Six units:
- 1Moving from reactive support to strategic operation
- 2Influence, language and executive presence
- 3Ownership of problems and decision-making
- 4Integrity, trust and professional credibility
- 5Leadership stance and visibility
- 6Future-focused thinking and career leverage
It's not a tips course. It's a standard for the whole role, and a credential that shows you meet it.
I came to the realisation that I've instinctively been doing many of these things, but it's nice to have frameworks to refer back to.
The EA Professional Certification
Two live days online
The Core, live on the standard. You start here.
Three electives you choose
Fit them to where you want to take your career.
You get 12 months' access to all electives, including new ones as we release them.
Monthly Copilot Learning Labs
How the best EAs use AI in their role, every month.
The annual pass is normally $1,500. It's included.
Certified, with a LinkedIn badge
A digital certificate and a LinkedIn badge your employer can see.
An annual recertification keeps it current.
What changes when you're certified
For you
- Clearer language for your value
- Stronger judgment and decision-making
- Confidence to operate as a strategic partner
- A recognised professional credential
For your executive
- Fewer decisions landing on their desk
- Better-prepared information and options
- More they can confidently delegate
- More time for leadership and strategy
Listening to the facilitator, hearing everyone else, and having the one-on-one conversations helped me realise that I am capable and I do have the ability.
EAs from large organisations and government departments have completed the program.
Over 2,000 EAs certified, from organisations like
Former EA
Meet Amanda Vinci
Amanda started as an EA and worked her way up to supporting senior executives. She knows the role from the inside, including how much of the best work goes unseen.
She founded The EA Institute in 2017 to raise the standard for the profession, and to change how the role is seen, valued and respected. EAs are strategic partners with judgment and influence. The certification gives them the standard, and the recognition, to match.
Amanda is an accredited coach and keynote speaker, a Woman of Influence for 2026, and the founder of the APAC Admin Awards.
Make the case to your manager
Many employers fund it as professional development. But the case doesn't make itself, and you shouldn't have to make it alone.
On your consultation, Deb or Cherene will take you through the program, the next intake dates, and how to approach internal approval. You'll leave with a one-page case for your manager and a copy-paste email you can send the same day.
The one-page case for your manager (PDF)Everything felt a lot clearer, and that added direction has been really beneficial.
Payment plans available.
Work-related study may be tax deductible. Check with your accountant.
For EAs who take their career seriously
It's for you if
- You're an EA, PA, executive coordinator or office manager who supports an executive
- You've done the job for years, and you want something to show for it
- You want to be seen as a strategic partner, not support
- You want to learn how the best EAs use AI in their role
- You'd like a credential your employer can see
It's not for you if
- You don't support an executive in your role
- You only want a one-off webinar or a few AI tips
You don't need a prior qualification. Experience in the role is what counts.
Our commitment
If you don't graduate with clearer language, confidence and positioning than when you started, we will continue to work with you until you do.
Good questions to ask
How much does it cost?
Do I need a qualification to enrol?
Is it live or self-paced?
Will my employer pay for it?
Is this about AI replacing EAs?
What do I get when I finish?
When is the next intake?
I'm a PA or office manager. Is it for me?
What happens on the consultation?
Book your free course consultation.
- How the certification works, start to finish
- The next intake dates
- How to make the case to your manager
15 minutes with Deb or Cherene from our team. No cost, no pressure.